April Masini, CEO, Philanthropist, AskApril

"April's events have set the bar.
This is the standard by which all others
will be measured."

President Donald Trump

Then, Owner of Miss Universe

From Miss Universe to Masini Day

First, April helped write the legislation.
Then, she and her army of volunteers broke records and made history.
Miss Universe proclaimed, “You have set the bar.
This is the standard by which all others would be measured.”

Nick named’April’s Army’. 500 volunteers, with a purpose.
They arrived with no experience and produced
nine back-to-back world-class events.
The media called it “Magic”.
Miss Universe crowned Hawaii, “#1, “The Best of The Best”

Brook Lee’s homecoming, the largest weekday parade in HI’s history,
featured 160 cars, 300 military, 98 delegates, 98 country flags,
plus the ‘Official Contest Winner’of each island.
Miss Universe arrived. But seven of HI’s children stole the show.

Share Aloha with the World transformed a pageant
into a learning experience; citizens into engaged participants;
and airports into art galleries. 2,879 pieces of art remain showcased,
and families still visit “their wall” to pose for photos.

Masini Volunteer of the Year Award, established by Honolulu Mayor
Harris and twice Mayor, then City Council Chairman Hannemann,
in recognition of April’s leadership by example
and unprecedented impact on the city of Honolulu,
and the state of Hawaii.

From Miss Universe came the proclamation of June 4 as ‘Masini Day’
by Governor Ben Cayetano for April’s unwavering dedication,
selfless giving, and inspirational, impactful leadership to benefit
Hawaii and its citizens.

"Almost single-handedly revived Hawaii's
television and film industry."

Governor Ben Cayetano

Imi Loa Magazine

April's Agreement with Universal Gave Hawaii
A Gift of A Lifetime. Literally.

Blue Crush remains the primary marketing footage used by the United States Department of Commerce to market Hawaii ever since.

Never before had a studio agreed to market the location
its film had been shot, along with the actual movie.
And, with April, Universal did.
Yet, pioneering the first-of-its-kind cross-promotion
between a studio’s film and a state was not enough.

April’s contract with Universal went far beyond that.
Universal gave Hawaii perpetual usage rights to Blue Crush footage
and marketing collateral, worldwide and royalty-free, in perpetuity.

"April proved a highly capable
and extremely effective president."

Tony Eames

Retired President & CEO, Coca-Cola Ltd

"April is A Game Changer."

Gregg Bonann

Baywatch Creator & Executive Producer

It began with The Hollywood Reporter’s headline:
“Baywatch Is Going Downunder,”
& April’s instantaneous response to reading it.
Specifically, call Gregg Bonann, Baywatch Creator
and Executive producer (whom she did not know),
and convince him to cancel his already planned move
to Australia, and go to Hawaii instead.
Never mind that in Australia, Prime Minister Howard
was featured on the front page, announcing Baywatch’s arrival.
Who cares if the scripts had been written,
and the actors cast in Australia?
Behind the scenes, having never met in person,
April won Gregg’s trust. Gregg’s flight arrived in Honolulu
at 10am, and was having lunch at Washington Place
with Governor Cayetano, Speaker Say,
Senate President Mizuguchi, Mayor Harris, and HVCB Chair Tony Vericella by noon.
“Hawaii Wins the Battle for Baywatch”, proclaimed
The Hollywood Reporter.

April had hijacked The World's #1 Action Adventure
TV Series from Australia to Hawaii.

The announcement of Baywatch’s groundbreaking legislation followed quickly.
First of its kind, the new law stipulated several key provisions, including hiring 80% local crew,
adding “Hawaii” to Baywatch, and casting two Hawaii residents as the main lead characters.

The local lead law caused April’s lead character Open Call and ….in walks

 

Jason Mamoa.

"April Masini is highly intelligent, hardworking, and the most naturally gifted marketing strategist I have ever encountered."

Thomas H. Patrick

Vice Chairman, Merrill Lynch & Co.

"I can tell you from experience.
Without fail, April always delivers."

Randy Bernard

Academy of Country Music Chairman & Garth Brooks Manager

"April answers questions that no one else can
and tells you the truth that no one else will."

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Who, What, Why ASKAPRIL

Relationship Advice Forum is a philanthropic project created and sponsored entirely by April Masini
to provide honest answers to questions not found anywhere else — at No Cost.
Before taking a seven-year hiatus,
April Masini invested 8 years and 80,000+ hours offering truthful advice as AskApril.